LeBron James makes drive to virtual reality

Mike Snider

USA TODAY

LeBron James stars in a new VR program called “Striving for Greatness: An UNINTERRUPTED Original,” a full, 12+-minute virtual reality experience featuring LeBron James created exclusively for Oculus on Samsung Gear VR.

For LeBron James, a marquee Christmas Day TV matchup was not enough. He has delivered a virtual reality gift, too.

The new virtual reality "experience," Striving for Greatness: An Uninterrupted Original, produced with Oculus Studios, is available now on Samsung Gear VR. The 12-minute-plus program documents the NBA star's process entering his 13th professional season.

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Viewers can download the VR video in the Oculus Store and on Samsung Milk VR and watch using Samsung's Gear VR, the $99 headset launched last month. The Gear VR is powered by Oculus and uses as a viewer the latest Samsung devices such as the Galaxy Note 5, Galaxy S6 edge+, S6 and S6 edge.

Uninterrupted is an athlete-supported video site started earlier this year by James and sports news outlet Bleacher Report. Those without Samsung's Gear VR can watch the video elsewhere including Uninterrupted's Facebook page.

Follow Mike Snider on Twitter: @MikeSnider

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