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Destination Cleveland launches new 'Undefeated' campaign to safely reopen Cleveland businesses

The campaign aims to have Northeast Ohio businesses commit to the highest level of safety standards for customers

CLEVELAND — As businesses have begun to reopen after the COVID-19 'Stay-at-Home' and 'Stay Safe Ohio' orders, many have realized that things will look very different in the coming weeks and months. 

Several organizations in Northeast Ohio have teamed up to implement a three-part plan to safely reopen businesses in. 

“Figuring out how to move forward from the myriad of challenges and personal loss that many of us have experienced as a result of COVID-19 will require sustained commitment, collaboration, passion and inspiration,” said David Gilbert, president and CEO of Destination Cleveland. “We believe undefeated optimism defines Clevelanders and how we show up in life – in both good times and bad. Our undefeated and bold spirit reflects our community’s resilience and determination to not just get back up but to get up AND move forward."

The plan starts with phase one: 'Responsibly Reopen and Commit' which will take place through June, phase two includes 'Rediscover and Reconnect' beginning in July, and 'Remind and Recover' August and beyond. 

The plan hopes to reopen businesses at a pace that is comfortable for business owners and customers. 

RELATED: How local businesses are preparing for May 1 re-opening

"We want people in the community to feel safe and to be safe,” said Cuyahoga County Executive Armond Budish, "businesses are opening back up, but many residents are wary about entering them. This “Undefeated” campaign, which includes visible commitments to follow best cleanliness practices, accompanied by our own clean kits, should do just that: help people feel safe and be safe. I commend Destination Cleveland for this innovative approach and am proud that the County is helping to lead this effort.”

The campaign also includes a 'Clean Committed' campaign designating resources to businesses and 'Clean Kits' containing hand sanitizer, hand wipes, and a paper mask. 

For more information on the 'Undefeated' campaign, click here

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