Name your baby Quinoa for chance at $10K worth of food

Talk about going with the grain.

BJ's Restaurant & Brewhouse is testing just how far expectant parents across America will go to win a voucher for $10,000 worth of the chain's food. To promote its new chicken quinoa bowl and salmon quinoa bowl, the restaurant is challenging expectant parents across America to name their baby Quinoa. Yes, quinoa.

On Monday, BJ's Restaurants tweeted, "Put down that book of baby names! Call your baby Quinoa & eat EnLIGHTened entrees at BJ's for free."

The winner will be chosen on Labor Day, so time is ticking for parents to name their baby Quinoa. Only one winner will be chosen, which, come to think of it, feels a little stingy. Any parent who names a newborn Quinoa deserves a payday of some sort.

For those who aren't expecting, the restaurant chain is offering a coupon for $10 off a $35 coupon to BJ's Restaurant, for anyone who changes his or her first name to Quinoa on Twitter.